Your athlete just lost a scholarship opportunity – and they posted the reason themselves.
Recruiters often do a deep dive into an athlete’s online presence, not just to evaluate their skills but to assess their character and professionalism. Many parents underestimate the importance of curating a strong, reputable image across all platforms.
Signs of Neglect:
Unprofessional Posts: Social media accounts littered with inappropriate comments, jokes, or even inactivity send the wrong message.
No Consistent Branding: Bios, pictures, and even usernames across platforms should reflect professionalism and align with the athlete’s goals.
Poor Use of SEO: Is your athlete’s profile findable by searching their name, sport, or key achievements? If not, their visibility needs a boost.
The Fix: Go through all social media accounts and clean them up. Use a professional headshot, update bios with sports-related accomplishments, and make sure all profiles reflect the story you want recruiters to see.
Missing Out on Help
Between training schedules, schoolwork, and family responsibilities, it can be overwhelming to manage every aspect of your athlete’s online and offline promotion. If you haven’t considered outsourcing some of this work, your family might be missing critical opportunities because of time constraints.
Why Consider Professional Help:
Expertise: Professionals know how to optimize social media for recruiters, create standout content, and keep up with rapidly changing trends.
Time Savings: Hiring someone to manage social accounts or create highlight reels means you have more time to focus on supporting your athlete in other ways.
Peace of Mind: With help, you can ensure no detail is overlooked, from branding to reputation management.
Take Action Now
Helping your student-athlete succeed at the next level requires more than cheering from the sidelines—it means actively preparing them for the spotlight. If you’re not yet investing in their social media presence, creating professional highlight reels, or building a strong online brand, now’s the time to start.
Every step you take today is a step closer to giving them the opportunities they deserve. Don’t leave their future up to chance—start making moves now that will set them apart. Dreams only get realized when they’re backed by a plan.